Street style from Paris Fashion Week. Photo: Imaxtree. Chanel has always been vigilant about protecting its enormously valuable trademarks and going after infringers, but its latest lawsuit, against a prominent vintage retailer, is unusual. Since I can remember and to this day, it prides itself on having "the world's largest collection of vintage Chanel. As far as Chanel is concerned, it sure is.
Where to Shop Vintage Jeans
What Goes Around Comes Around T-Shirts | Unique Designs | Spreadshirt
The New York-based retailer of pre-owned and vintage designer pieces sells its wares not only in its own stores and on its website, but also at popular third-party retailers like Shopbop and farfetch. Like many retailers of pre-owned designer fashion, WGACA emphasizes heavily its inventory of a handful of big-named brands that have the most universal interest among consumers who may not otherwise think of themselves as vintage connoisseurs. The lawsuit, filed this week and first reported by The Fashion Law , alleges that What Goes Around Comes Around seeks to fool consumers into believing it has a business relationship with Chanel and that the brand affirms the authenticity of the Chanel-branded products it sells. Generally, brands even refuse to authenticate privately owned goods sent in by consumers. With the inability of third-party resellers to get official authenticity verdicts from brands, you end up with the retailers forced to do their own research and make their own decisions about whether any particular piece is authentic or not. Of course, no third-party authentication process ever has been or ever will be, which puts WGACA in the same position as any other consigner or retailer that sells luxury goods: a fake bag may, on occasion, slip through the cracks. In the past, WGACA has been particularly ardent in its advertisement of pre-owned Chanel sales, which may be why Chanel chose to file suit against it first.
How to Shop for Vintage Bags
Some say New York City is all about the food. But what about its vintage shops? The vintage shops of New York each have their own personality, and it is a pleasure getting to know all of them. Plus, vintage is sustainable and one-of-a-kind, two things the fashion community is valuing more and more.
Spreadshirt has a customer newsletter with advertisements and exclusive coupons. To subscribe, submit your email address in the box at spreadshirt. Unsubscribe anytime at no cost by clicking the unsubscribe link in each newsletter email.